Lawn Care Neighborhood Domination: A 12-Month Case Study
This is the complete story of how GreenScape Lawn Care went from 12 scattered customers to dominating a single Austin neighborhood with 47 customers—a 292% increase in 12 months. Every tactic, every metric, every lesson learned.
Starting Point: The Scattered Approach
In January 2025, GreenScape owner Mike Rodriguez was frustrated. His business had 78 customers across Austin, but they were spread thin—some as far as 35 miles apart.
January 2025 Baseline:
- • Monthly revenue: $12,400
- • Customer acquisition cost: $287
- • Jobs per day: 6.5
- • Drive time: 42% of workday
- • Referral rate: 12%
- • Monthly ad spend: $3,200 (Google Ads)
Mike decided to focus entirely on the Westlake Hills subdivision where he already had 12 customers.
The 12-Month Journey
Mike implemented a systematic neighborhood expansion strategy with coordinated tactics, referral programs, and community engagement. The results were transformative.
December 2025 Results:
- • Total Westlake customers: 47 (up from 12)
- • Market share: 34% of Westlake homes
- • Monthly revenue: $7,900 (up from $2,000)
- • Referral rate: 61% (up from 12%)
- • CAC: $28 (down from $287)
- • Jobs per day: 15-16 (up from 6.5)
Key Success Factors
Several strategic decisions drove this transformation: clustering jobs for visibility, systematic referral programs, community engagement, and relentless focus on a single neighborhood until saturation.
The lesson: neighborhood domination isn't about having the most customers—it's about having the highest concentration in specific areas.